An Edit 515 Virtual business environment

Users' Manual
Part 1 - Introduction


This management simulation is based on a realistic business situation, in which a number of virtual companies, represented by the teams taking part, compete against one another within a common business environment.

A complex computer model simulates -

Your task is to manage one of these companies as if it were a real business.

This manual explains -

It contains clickable hyperlinks for -

For example, see more detail on how to use this manual.


Your company can be considered to have four main management functions -

  1. Marketing
  2. Operations
  3. Personnel
  4. Finance

One of the main aims of this simulation is to illustrate the interactions between these four functions.

Emphasis is placed on the importance of achieving a good balance in order to achieve your objectives.

This can best be achieved by good organisation, effective communication and teamwork. Therefore, you should organise (see Guidance Note) your team to carry out the duties of senior management.

Control of your company is exercised through two documents:

The Management Report
This shows your company performance during, or at the end of last quarter.
(In this manual, the quarter just completed is referred to as last quarter)
The Decision Form
The sheet, or computer screen in which you make decisions for next quarter.
(To avoid confusion, this manual never uses the term 'this quarter')


You are trying to win by maximising your company's prospects for the future so that, at the end of the simulation, your company has the highest share price.

To achieve this target you need to develop a company strategy (see Guidance Note).

Once you have a strategy you can work out the tactics to make that strategy happen.

Company History

You are given a brief history of your company covering the period immediately before the simulation starts. This usually consists of the Management Reports for 5 quarters, and includes the decisions which generated these results. The third part of this manual describes the contents of the Management Report in detail.

Note: the following sample report, from history GM56, is a large spreadsheet.
Right-clicking on the link will enable you to open it in a new tab or window -


You may find it helpful to refer to it, occasionally, while reading this Manual.

The histories are identical for all the companies taking part, so that every company starts from exactly the same position.


Having assessed the situation and decided what you want to do, complete your first Decision Form and submit it for processing, in accordance with the published timetable. In return you will receive a Management Report which tells you what has happened to your company as a result of the decisions you have taken. Use this information to improve your knowledge of the workings of your company and of the market. Then make the next set of decisions...and so on to the end of the simulation.

Additional points

Before proceeding to the main part of the Manual, there are several points which need to be explained: